FAST AND LOOSE

Original British 11 inch x 8 1/4 inch Trade Advertisement from Kinematograph Weekly for the 1954 Gordon Parry Comedy FAST AND LOOSE, based on the play “A Cuckoo in the Nest” by Ben Travers and starring Stanley Holloway, Kay Kendall, Brian Reece, June Thorburn, Dora Bryan, Vida Hope, Charles Victor, Fabia Drake, Alexander Gauge, Aubrey Mather, Toke Townley, Joan Young and Eliot Makeham.

An unmarried couple spend an innocent night together, owing to a shortage of rooms at the inn.

Advert art by Eric Pulford (1915 – 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.

The Advertisement is in very good condition.