GREAT BARRIER

Original British 17 inch x 22 inch Double-Sided Trade Advertisement from The Cinema February 3rd, 1937 for the 1937 Milton Rosmer & Geoffrey Barkas Western THE GREAT BARRIER, based on the novel by Alan Sullivan and starring Richard Arlen, Lilli Palmer, Antoinette Cellier, Barry Mackay, Roy Emerton and J. Farrell MacDonald.

Film about the building of the Canadian Pacific Railway.

The Advertisement is in very good condition with one horizontal centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.