MICHAEL STROGOFF

Original British 17 inch x 44 inch Trade Advertisement for the 1937 George Nicholls Jr. Adventure MICHAEL STROGOFF, based on the novel by Jules Verne and starring Anton Walbrook, Elizabeth Allan, Akim Tamiroff, Margot Grahame, Eric Blore and Fay Bainter.

A Russian courier struggles to deliver a message to the troops fighting Tartar invaders.

The advert is in very good condition with 3 vertical folds. There are 2 sets of staple holes along the centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.