‘TILL WE MEET AGAIN

Original British 17 inch x 22 inch Trade Advertisement removed from Kinematograph Weekly August 29th, 1940 for the 1940 Edmund Goulding Romantic Drama ‘TILL WE MEET AGAIN, from an original story by Robert Lord and starring Merle Oberon, George Brent, Pat O’Brien, Geraldine Fitzgerald, Binnie Barnes and Frank McHugh.

Dying Joan Ames meets criminal Dan Hardesty on a luxury liner as he is being transported back to America by policeman Steve Burke to face execution. Joan and Dan fall in love, their fates unbeknownst to one another.

The Advertisement is in very good condition with one vertical centre fold. It has also been folded once more horizontally. There are 3 pinholes along the top edge.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.