TOUCH AND GO

Original British 17 inch by 22 inch Lift Bill Poster for the 1955 Michael Truman Ealing Studios Comedy TOUCH AND GO, written by William Rose and starring Jack Hawkins, Margaret Johnston, Roland Culver, John Fraser, June Thorburn, James Hayter and Gabrielle Brune.

After Jim Fletcher is told by his firm that his new furniture designs are not in keeping with the firm’s image, he threatens to resign and decides to uproot his family and emigrate to Australia. but his problems are only just beginning.

Poster art by Eric Pulford (1915 – 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.

The poster is in very good folded condition with a small stain along the horizontal fold.