YOU LIVE AND LEARN

Original British 17 inch x 22 inch Trade Advertisement removed from a British Film Trade Journal for the 1937 Arthur Woods Comedy YOU LIVE AND LEARN, based on the story “Have You Come for Me?” by Norma Patterson and starring Glenda Farrell, Claude Hulbert, Glen Alyn, John Carol, James Stephenson and Gibb McLaughlin.

Farrell is an American nightclub dancer stranded in Paris who marries an admirer, Hulbert’s nitwitted Englishman, visiting France to collect an inheritance. This proves to be worthless and she discovers that she has become hitched to a poor farmer, a widower with three children. Trying to make the best of it , she encounters hostility from the local villagers but settles down happily in the end.

The advert is in very good condition with one vertical centre fold. There are 2 sets of staple holes along the centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.