18 MINUTES

Original British 17 inch x 22 inch Advertisement for the 1935 Monty Banks Circus Drama 18 MINUTES starring Gregory Ratoff, John Loder, Benita Hume, Kathryn Sergava, Richard Bennett, Hugh Wakefield, Paul Graetz, Rosamond Barnes, Carl Harbord, Margaret Yarde, Hal Gordon and Syd Crossley.

Gripping drama about a lion-tamer (Ratoff) who adopts an orphan girl and ‘protects’ her against admirers when she grows up. But he tends to treat her as he treats his lions, and marries her against her will. When he realizes that she really loves a magician, the tamer allows a lion, over which he had complete control, to kill him.

The Advertisement is in very good condition with one vertical centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.