Original 1926 British 60 inch x 40 inch Poster
BOVRIL PUTS BEEF INTO YOU
£900.00
Original 1926 British 60 inch x 40 inch Poster for BOVRIL
Bovril is the trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston.
In 1870, in the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops. The task of providing all this beef went to a Scotsman living in Canada named John Lawson Johnston. Large quantities of beef were available across the British Dominions and South America, but its transport and storage were problematic. Therefore, Johnston created a product known as ‘Johnston’s Fluid Beef’, later called Bovril, to meet the needs of Napoleon III. By 1888, over 3,000 UK public houses, grocers and dispensing chemists were selling Bovril. In 1889, the Bovril Company was formed.
Poster art attributed to Will Owen (1869 – 1957). An English book illustrator, cartoonist, caricaturist and a commercial and poster artist, possibly best known for his iconic images of the Bisto Kids, Bovril, Lux and Lifebuoy.[2] He received his art training at the Lambeth School of Art, and evolved a style similar to that of Tom Browne and John Hassall.
Printed by S H Benson Ltd No. 2574
The poster is in very good condition and linen-backed
Availability: 1 in stock