COLD TURKEY

Original British 30 inch x 40 inch Quad Poster for the 1971 Norman Lear Comedy COLD TURKEY, based on the unpublished novel “I’m Giving Them Up for Good” by Margaret and Neil Rau AND starring Dick Van Dyke, Pippa Scott, Tom Poston and Edward Everett Horton.

Hoping for positive publicity, a tobacco company offers $25 million to any American town that quits smoking for 30 days. Amidst a media frenzy, Eagle Rock, Iowa accepts the challenge while the company’s PR man tries to sabotage the effort.

Poster art by Arnaldo Putzu (1927 – 2012).

After studying art in Rome Arnaldo Putzu met poster artist Enrico de Seta in 1948 whilst doing illustration work in Milan. De Seta took him back to Rome to work at the heart of the booming post-war Italian film industry. In the early 1950s Putzu went freelance working for, among others, Augusto Favalli, a fine artist who had set up a commercial studio in 1946 employing several artists and collaborating with the production company Lux Film.

Around the same time John Davis of the Rank Organisation asked Eric Pulford, then creative head of Rank’s Downton Advertising, to produce some special brochures for their Italian office. Pulford flew out to Rome and worked alongside Augusto Favalli and his team of artists. When Favalli died in 1969 some of the artists, including Putzu, moved to London to work with Pulford, whose expanding company by then was producing poster art for several major film companies.

The poster is in very good folded condition with minor fold wear.