COMMON TOUCH

Original British 17 inch x 22 inch Trade Advertisement for the 1941 John Baxter Drama THE COMMON TOUCH, based on a novel by Herbert Ayres and starring Greta Gynt, Joyce Howard, Geoffrey Hibbert, Wally Patch, Harry Welchman, Bransby Williams, George Carney, Eliot Makeham, John Longden, Raymond Lovell, Percy Walsh, Bernard Miles, Bill Fraser, Jerry Verno, Carroll Gibbons and Sandy Macpherson.

On the death of his father, an eighteen-year old lad leaves school to take over the family firm in the City of London. Realising the other directors want to keep him in the dark he starts asking questions, and is soon undercover as a down-and-out in a hostel which will disappear if a company building project goes ahead.

The Advertisement is in very good condition with one vertical centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.