EVERYTHING IN LIFE

Original British 17 inch x 22 inch Trade Advertisement for the 1936 J. Elder Wills Musical Comedy EVERYTHING IN LIFE, from a story by Courtney Terrett and starring Gittar Alpar, Neil Hamilton, Lawrence Grossmith, H.F. Maltby, Gerald Barry, Dorothy Boyd, Wyn Weaver, Clarissa Selwynne, Bruce Winston, Vera Bogetti, John Deverell and Olivér Lantos.

An opera singer pretends to be poor in order to romantically win over a composer.

The advertisement artwork is by A. “Jock” W. Hinchliffe.
Hinchliffe was born in Perth, Scotland. In 1953 he had a studio in Chalk Farm, North London, where he produced a series of six oil paintings as publicity for 20th Century Fox’s “The Robe”. He had been engaged by Fox in 1926 and produced posters and ads continuously for them, and for Disney, well into the 1960s.

The Advertisement is in very good condition with a 1/2 inch split at the top of the one vertical centre fold and a 1/2 inch tear at either side

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.