MR AND MRS SMITH

Original British 17 inch x 22 inch Trade Advertisement for the 1941 Alfred Hitchcock Comedy MR AND MRS SMITH, based on a story by Norman Krasna and starring Robert Montgomery, Carole Lombard, Gene Raymond, Jack Carson, Philip Merivale and Lucile Watson.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.

The Advertisement is in very good condition with one vertical centre fold.