Original British 17 inch x 22 inch Trade Advertisement
Original British 17 inch x 22 inch Trade Advertisement removed from a British Film Trade Journal for the 1937 George Stevens Drama QUALITY STREET, based on the play by James M. Barrie and starring Katharine Hepburn, Franchot Tone, Eric Blore, Cora Witherspoon, Fay Bainter, Estelle Winwood, Helena Grant, Florence Lake and Joan Fontaine.
In the 1810s, an old maid poses as her own niece in order to teach her onetime beau a lesson.
The advert is in very good condition with one vertical centre fold. There are 2 sets of minor staple hole wear along the centre fold.
Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.
Availability: 1 in stock