RIVER OF NO RETURN

Original British 16 1/2 inch x 10 3/4 inch Trade Advertisement from Kinematograph Weekly for the 1954 Otto Preminger Adventure RIVER OF NO RETURN starring Robert Mitchum, Marilyn Monroe, Rory Calhoun and Tommy Rettig .

The titular river unites a farmer recently released from prison, his young son, and an ambitious saloon singer. In order to survive, each must be purged of anger, and each must learn to understand and care for the others.

The advert artwork is by A. “Jock” W. Hinchliffe.
Hinchliffe was born in Perth, Scotland. In 1953 he had a studio in Chalk Farm, North London, where he produced a series of six oil paintings as publicity for 20th Century Fox’s “The Robe”. He had been engaged by Fox in 1926 and produced posters and ads continuously for them, and for Disney, well into the 1960s.

The Advertisement is in very good condition with a vertical centre fold and 9 tiny holes along it. It appears to have been very professionally, but ownly slightly, trimmed at some time.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.