SEVEN YEAR ITCH

Original British 17 inch x 11 inch Trade Advertisement from Kinematograph Weekly for the 1955 Billy Wilder Comedy THE SEVEN YEAR ITCH, based upon an original Play ‘The Seven Year Itch’ by George Axelrod and starring Marilyn Monroe, Tom Ewell, Evelyn Keyes, Sonny Tufts, Robert Strauss, Oscar Homolka, Marguerite Chapman, Victor Moore, Dolores Rosedale and Carolyn Jones.

With his family away for their annual summer holiday, Richard Sherman decides he has the opportunity to live a bachelor’s life. The beautiful but ditzy blonde from the apartment above catches his eye and they soon start spending time together—maybe a little too much time!

The Advertisement is in very good condition with a vertical centre fold

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.