SUTTER’S GOLD

Original British 17 inch x 22 inch Double-Sided Trade Advertisement for the 1936 James Cruze Adventure SUTTER’S GOLD, based on the novel by Blaise Cendrars and starring Edward Arnold, Lee Tracy, Binnie Barnes, Katharine Alexander, Montague Love, Addison Richards, John Miljan, Harry Carey Sr., Bryant Washburn, Robert Warwick, Gaston Glass, Russell Hopton, William Janney, Sidney Bracy and Nan Gray.

Biopic of John Sutter, whose lucky strike was partially responsible for the start of the Sacramento gold rush in the mid 19th century.

The Advertisement is in very good condition with one vertical centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.