SWING YOUR LADY

Original British 17 inch x 11 inch Trade Advertisement for the 1938 Ray Enright Musical Wrestling Comedy SWING YOUR LADY, based on a story by Francis Wallace and starring Humphrey Bogart, Frank McHugh, Louise Fazenda, Nat Pendleton, Penny Singleton, Allen Jenkins, The Weaver Brothers & Elviry (Leon Weaver, Frank Weaver, and June “Elviry” Weaver) and Ronald Reagan.

Promoter Ed Hatch (Bogart) comes to the Ozarks with his slow-witted wrestler Joe Skopapoulos whom he pits against a hillbilly Amazon blacksmith, Sadie Horn. Joe falls in love with her and won’t fight. At least not until Sadie’s beau Noah shows up.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.

The Advertisement is in very good condition.