TOAST OF NEW YORK

Original British 17 inch x 33 inch Trade Advertisement for the 1937 Rowland V. Lee Drama THE TOAST OF NEW YORK, based on: “The Book of Daniel Drew” by Bouck White and the story: “Robber Barons” by Matthew Josephson and starring Edward Arnold, Cary Grant, Frances Farmer, Jack Oakie and Donald Meek.

Notorious robber baron financier Jim Fisk, who makes and loses fortunes, tries to corner the gold market as well as the heart of a beautiful actress.

The advertisement is in very good condition. There are 3 vertical folds. The two end folds open out to give a different image. There are 2 sets of staple holes along the centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.