49TH PARALLEL

Original British 11 inch x 17 inch 8 Page Trade Advertisement for the 1941 Michael Powell Propaganda War Film 49TH PARALLEL starring Leslie Howard, Raymond Massey, Laurence Olivier, Anton Walbrook, Eric Portman, Glynis Johns, Niall MacGinnis, Finlay Currie, Raymond Lovell, John Chandos, Eric Clavering, Charles Victor, Ley On, Richard George and Frederick Piper.

For their third collaboration, Michael Powell and Emeric Pressburger were engaged by the Ministry of Information to make a propaganda film. 49th Parallel was a concerted attempt to influence opinion in neutral America into supporting their government’s entry into the war.

A World War II U-boat crew are stranded in northern Canada. To avoid internment, they must make their way to the border and get into the still-neutral U.S.

The Advertisement is in very good condition

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.