HUNCHBACK OF NOTRE DAME

Original 17 inch x 44 inch Pull-Out Trade Advertisement Poster from the British magazine TODAY’S CINEMA dated January 23rd 1940 for the William Dieterle Drama THE HUNCHBACK OF NOTRE DAME based on the novel by Victor Hugo and starring Charles Laughton, Maureen O’Hara, Cedric Hardwicke, Thomas Mitchell, Edmond O’Brien, Alan Marshal, Walter Hampden, Harry Davenport, George Zucco and Minna Gombell.

In 15th century France, a gypsy girl is framed for murder by the infatuated Chief Justice, and only the deformed bellringer of Notre Dame Cathedral can save her.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.

There were very few Pull-Out adverts from these trade magazines and this one is in very good condition with 3 vertical folds.