PRIMROSE PATH

Original British 17 inch x 22 inch Trade Advertisement for the 1940 Gregory La Cava Drama THE PRIMROSE PATH starring Ginger Rogers, Joel McCrea, Marjorie Rambeau, Henry Travers, Miles Mander, Queenie Vassar and Joan Carroll.

A young woman from a family of prostitutes falls in love with a hard-working man, but when he finds out the truth about her background, their romance becomes jeopardized.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.

The Advertisement is in very good condition with one vertical centre fold.