IT ALL CAME TRUE

Original British 17 inch x 22 inch Trade Advertisement from Kinematograph Weekly for the 1940 Lewis Seiler Crime Drama IT ALL CAME TRUE starring Ann Sheridan, Jeffrey Lynn, Humphrey Bogart, Zasu Pitts, Una O’Connor, Jessie Busley, John Litel and Grant Mitchell.

After crooked nightclub owner Chips Maguire murders a police informant, he blackmails his piano player to allow him to stay at his eccentric mother’s boarding house.

The advert is in good to very good condition with one vertical centre fold with separation repaired from the reverse with clear tape.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.