LOVE ON THE DOLE

Original British 17 inch x 22 inch Trade Advertisement for the 1941 John Baxter Drama LOVE ON THE DOLE, based on the novel by Walter Greenwood and starring Deborah Kerr, Clifford Evans, George Carney, Joyce Howard, Frank Cellier Frank Pettingell, Maire O’Neill, Marie Ault, Marjorie Rhodes, Sebastian Cabot, Peter Gawthorne, Muriel George, Kenneth Griffith, James Harcourt, Yvonne Mitchell, Brefni O’Rorke and John Slater.

In 1930s Salford, young Harry Hardcastle and his sister Sally both, in their different ways, fall victim to poverty and unemployment, and have to make difficult decisions to survive.

The Advertisement is in very good condition with one vertical centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.