Original British 12 inch x 14 inch 12 page illustrated Pressbook for the 1949 Brian Desmond Hurst Comedy TROTTIE TRUE (THE GAY LADY) starring Jean Kent, James Donald, Hugh Sinclair, Bill Owen, Andrew Crawford, Lana Morris, Michael Medwin, Daphne Anderson, Carole Lesley, Dilys Laye, Campbell Cotts, Anthony Steel, Christopher Lee, Harcourt Williams, Hattie Jacques, Lyndon Brook, Irene Browne, Patrick Cargill, Ian Carmichael, Darcy Conyers, Francis De Wolff, May Hallatt, Arthur Hambling, Sam Kydd, Andreas Malandrinos, Roger Moore and Philip Stainton .
Sentimental, entertaining and camp Edwardian comedy about sexy showgirl Kent who is courted by lord Donald. Kent oozes charisma and Donald is a fine foil in this handsome British production in Technicolor.
Cover, poster designs and interior illustration by Eric Pulford (1915 – 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.
Pressbooks or Campaign Books were used by exhibitors for choosing their publicity campaigns. They would include ad blocks for use in newspapers and all the posters available. There was also editorial and illustrations.
The pressbook is in good condition with one vertical fold and punch holes at the left edge. The cover has completely split at the spine.
Availability: 1 in stock