WHAT A WOMAN!

Original British 17 inch x 22 inch Trade Advertisement for the 1939 Alexander Hall Comedy WHAT A WOMAN! (THERE’S THAT WOMAN AGAIN), based on the play by Gladys Lehman and starring Melvyn Douglas, Virginia Bruce, Margaret Lindsay, Stanley Ridges and Gordon Oliver.

Bill Reardon, a private detective, is working on a case involving stolen items from a local jewelry store. The case takes a different turn when Bill’s prying wife wants to help catch the crook.

The Advertisement is in very good condition with minor staple wear along the one vertical centre fold.

Trade advertisements are colourful posters aimed at cinema managers, which were either slipped in, or part of, the weekly film trade journals which were available to them by subscription but were not sold to the general public. The large size Trade advertisements are about the size of US half sheet posters and have a centre fold which is usually hard to discern when flat. Most were designed to be pulled out, and some were attached by staples. Most have the date in tiny letters in one of the top corners.
The publishers own copies from the 1930’s were destroyed by fire and water damage during the Blitz and Wartime paper drives decimated those held by cinemas making them quite rare.