YOU KNOW WHAT SAILORS ARE

Original British 11 inch x 8 1/2 inch Trade Advertisement from Kinematograph Weekly for the 1954 Ken Annakin Comedy YOU KNOW WHAT SAILORS ARE, based on the novel “Sylvester” by Edward Hyams and starring Donald Sinden, Akim Tamiroff, Sarah Lawson, Naunton Wayne, Bill Kerr, Dora Bryan, Michael Shepley, Michael Hordern, Ferdy Mayne, Cyril Chamberlain, Marianne Stone, Shirley Eaton, Lisa Gastoni and Leslie Phillips.

A pram welded to a destroyer is mistaken for a secret weapon.

Advert art by Eric Pulford (1915 – 2005). Having taken life classes at Leeds College of Art for 5 years Pulford was apprenticed as a commercial artist in 1931 to Gilchrist Bros a process house of 24 staff. Leslie Whitchurch, a partner in a Leicester based agency and also a part-time publicity manager for Rank, became aware of Pulford’s work and asked him to do some freelance work for him. Then in 1943 Rank invited Pulford to start a publicity department for them in London resulting in posters for “Henry V”, “Odd Man Out” and “Oliver Twist”. When the head of Downtons advertising agency, Charles Collins, died, Pulford was asked to take over. He became chairman and managing director but still spent most of his time designing posters. He retired in 1986. Pulford is responsible, either through his own artwork or design, for several hundred posters, some for classic films such as the ones already mentioned plus “Edge of the World”, “The Importance of Being Earnest”, “Genevieve”, “Reach for the Sky” and “A Night to Remember”. He is, without doubt, the most important force in British film poster design from the mid-1940s to the early 1980s.

The Advertisement is in very good condition